Who i am
About me
Addy Ruth
UI/UX Generalist
Passionate Lead UX Designer with a knack for crafting seamless user experiences across diverse industries. Based in Austin, TX, I bring over a decade of expertise in honing User Interface designs for many styles of systems. I've led cross-functional teams in leveraging design-thinking methodologies to tackle complex challenges, whether it's identifying anti-money laundering patterns or guiding customer success stories through intuitive dashboard interfaces. Presently, I create HMI/SCADA designs optimizing efficiency, safety, and inclusivity for Target's middle mile warehouses.
Grounded in a robust technical skill set encompassing Figma, Adobe Suite, and front-end development technologies, I thrive on translating business objectives into captivating digital experiences. My decade-long journey has equipped me with a holistic understanding of web design, branding, and project management.
Holding a Master of Science in Information Technology and a Bachelor's Degree in Web Design and Interactive Media, I'm committed to sharing my expertise as a 5-time invited SXSW UI/UX Mentor and through initiatives like Girlstart as I look to nurture the next generation of design enthusiasts.
Certified as a Gold Partner by Inductive Automation, I continuously seek opportunities to innovate and drive impact in the ever-evolving landscape of user-centric design. Let's connect to explore how we can elevate your digital presence and user engagement strategies!
Some facts
Bachelor's
GPA
Master's
Master's GPA
years in the industry
My bio
Resume
Target
- Working with the Automation Intelligence and Controls team at Target, I lead the HMI/SCADA design efforts within our middle mile warehouses to provide better user experiences to team members that work daily with our machinery and robotics. Through research and discovery, we work with our on-site field partners to obtain an understanding of the unique needs and challenges per each site in an effort to deliver effective solutions to increase efficiency, safety and inclusivity.
Related Skills
- HMI/SCADA Design
- Wireframing & Rapid Prototyping
- Visual Design
- Interaction Design
- User Research
- User Personas
- Accessibility Standards
- UI/UX Web Design
- Branding Design and Management
Southern New Hampshire University
Completed Master of Science coursework in Information Technology with a concentration in Web Development. Graduated with a 3.95 GPA.
Art Institute of Pittsburgh
Completed Bachelor of Science coursework in Web Design and Interactive Media. Graduated with a 3.98 GPA.
Attainments
My skills
Design
Development
Marketing
My work
Portfolio
My Latest Work
Websites have many moving parts. In my various roles, I have to design for multiple user personas, blending each experience into a single, unified design. While advocating for the end-user, I've also had to balance the nature of business, taking into account various stakeholders, including C-level executives, Vice Presidents and Directors inside the company and outside clients to gather business goals that match their needs with end-user desires, including everyone from seasoned employees to new-hires still in training. These user research sessions were then turned into various wireframes, mock-ups and prototypes to translate their voices into developer requirements so better solutions could be coded for production.
Beyond Work
Volunteer
SXSW
Austin's Largest Tech Conference known for its conference and festivals that celebrate the interactive, film, and music industries.
As a UI/UX mentor for SXSW, I participate in one-on-one 'ask me anything' style question and answer session for badge-holders who reserve time slots. These questions can range from quick consultations with businesses to individuals who want to break into the UI/UX field as a career. During 2020, because of COVID-19, the sessions were brought to an online format via zoom meetings with those who had made early reservations prior to the event start date.
Austin Digital Jobs
Austin's Largest Network for the technology industry where individuals can seek help with jobs, career advice and more.
With Austin Digital Jobs, as a veteran of front-end web and UI/UX, I am matched with those who have an interest in expanding their knowledge about the career field, whether that means pivoting from their current career path or getting their foot in the door after graduation. I meet with members and mentor them in various ways, including giving advice with project design, potential job opportunities or simply lending a supporting ear as they advance their career.
Saber Guild
A LucasFilms recognized international Star Wars lightsaber choreography costuming club raising money for charity and community awareness.
As the Global PR Director, I lead a team of 14 volunteers that oversees all charity, web, branding, merchandising and social media projects. With technology, I run the website, web forums and back-end servers. With branding, merchandising and charity, I create and approve artwork designs meet Saber Guild and LucasFilm standards as well as coordinate potential PR events. With social media, I manage the teams handling our Facebook, Instagram and YouTube presences.