Addy Ruth

Evaluate AI-generated product-design outputs against UX prompts and defined criteria, assessing interaction quality, visual communication, accessibility, reasoning, and fit to real workflows. Design targeted evaluations that expose where models misunderstand design intent, context, or user needs.

• Evaluate multiple AI-generated UX/product-design responses to the same prompt, comparing usability, accessibility, reasoning, design quality, and adherence to constraints.
• Create product-design evaluation prompts that surface failure modes caused by ambiguity in visual information, requirements, language, and context.

Applied expertise Product Design Evaluation · Prompt Testing · Accessibility · AI workflows

Owned UX for Jetson, Target’s HMI/SCADA platform spanning 50+ sites, translating equipment signals, material-flow dependencies, permissions, and field practices into role-aware workflows for earlier intervention.

• Reduced unnecessary E&F escalations and off-hours escalation costs, based on field and team feedback, by improving diagnostics, alerting, reporting, and training.
• Supported four warehouse launches, including two new distribution-center concepts, through commissioning, UAT, training, and live-site validation.
• Defined a projected 90/10 enterprise standardization model: roughly 90% reusable foundation with 10% meaningful site configuration.

Applied expertise HMI/SCADA · Field Research · Onboarding / Training · UAT / AB Testing

Certification: Ignition Gold Certified Designer 2023-2026

Led UX for AI-assisted fraud and AML investigations from triage through evidence review and case resolution. Worked with AML SMEs, Product, Engineering, and Data Science to make model rationale, confidence, and evidence legible without removing analyst judgment.

• Standardized investigation, evidence-capture, and case-resolution patterns so new workflows could scale without becoming one-off experiences.
• Managed and mentored two designers; established critique, quality standards, and reusable design practices.

Applied expertise AML/Fraud Research · Government Documentation · Executive Proposals

Owned UX for Cognite’s North American expansion, translating industrial and operational needs into dashboards, workflows, onboarding, and support experiences for enterprise customers. Partnered with customers, Customer Success, Engineering, and Oslo headquarters across discovery and delivery.

• Designed predictive dashboards for emissions, anomalies, and compliance.
• Built a guided learning and community hub for onboarding, troubleshooting, developer resources, and peer support.

Applied expertise HTML/CSS · Industrial Data · Predictive UX · Onboarding / Training · Web Portal Orchestration

Joined as Redwood’s first designer and later led UX and front-end direction across customer, carrier, and internal logistics platforms. Connected the shipment lifecycle to reduce manual handoffs, enable self-service, and keep broker attention focused on exceptions and difficult freight.

• One-click acceptance increased bid-processing throughput by 15% in the pilot, exceeding the projected 3–5% gain.
• Shipped the Ready-to-Install portal, grouping roughly 15+ vendor deliveries per location into readiness views for coordinators and dispatchers.
• Led matrixed design/front-end delivery and aligned Design, Engineering, and QA around shared workflows and standards.
• Modernized the Load Board through a partial web rollout, reducing typical screen response from roughly 10–15 seconds to around two seconds.

Applied expertise HTML/CSS · Executive Proposals · Accessibility · B2B SaaS

Designed and coded responsive dealership websites across automotive brands, balancing OEM constraints with local business needs.

• Delivered responsive, OEM-compliant experiences across multiple dealerships and manufacturer brands.
• Reduced repetitive production work through reusable templates and standardized front-end patterns.

Applied expertise HTML/CSS · OEM Constraints · Multi-Brand Systems

Managed a 25-person production design team delivering high-volume, OEM-compliant campaigns. Redesigned intake, onboarding, templates, and production workflows.

• Streamlined production process for the active work queue from roughly 600–800 waiting requests to approximately 250 through training classes, revising manual intake process and optimizing production workflows.
• Reduced new-hire ramp from roughly two months to two weeks through structured onboarding and reusable training systems.
• Introduced automated PDF intake, reusable template libraries, and standardized compliance checks.

Applied expertise HTML/CSS · OEM Constraints · Multi-Brand Systems · Onboarding / Training