ADDY RUTH
Principal / Staff Level Product Designer
Automation  •  AI  •  Industrial UX  •  Decision Intelligence
UX for complex systems

I design for the gapsbetween systems,teams and workflows

I design enterprise products where operational systems, data, and human judgment have to work together—from warehouse floors and freight desks to energy and financial investigations.

01 / WAREHOUSE AUTOMATION

TARGET · LEAD UX DESIGNER

Smart Warehouse

How do teams act on a shared picture of operations when machines, people, and plans are all changing at once?

I designed across Operations, Engineering, Control Center, and site leadership to connect fragmented signals, expose developing constraints, and help teams coordinate the right response.

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CASE STUDIES

02 / FREIGHT LOGISTICS

REDWOOD · UX LEAD

Connected Logistics

How do customers, carriers, brokers, and internal teams keep freight moving without turning every exception into another handoff?

I designed across the shipment lifecycle to connect readiness, self-service, and carrier-fit context, helping routine work move faster while preserving human judgment where it mattered.

View System OverviewExplore Prototype

CASE STUDIES

A bit about me

Notebook with a sketched workflow on a desk

I like the work that happens before anyone agrees on the problem.

For 15+ years, I’ve worked alongside operators, engineers, analysts, product teams, and leaders. I go where the work happens, listen for the exceptions, and make room for domain expertise in the design. The aim is progress without asking people to abandon what already works.

More about my work