ADDY RUTHI design enterprise products where operational systems, data, and human judgment have to work together—from warehouse floors and freight desks to energy and financial investigations.
Two connected systems show the breadth of the work. Explore each prototype to see how its moving parts fit together, then browse the use cases below for the decisions and evidence behind it.
How do machine signals, physical operations, and human knowledge become shared understanding people can act on?
I investigated work across Operations, Engineering, Control Center, site leadership, and support, then connected recurring decisions across flow, equipment, and intervention.
Explore the connected system
How do customers, carriers, brokers, and internal teams coordinate routine work and exceptions without losing human judgment?
I connected readiness, carrier self-service, and recommendation context across the shipment lifecycle, from booking through downstream work.
Explore the connected systemIndividual decisions and workflows within the two connected prototypes.
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For 15+ years, I’ve worked alongside operators, engineers, analysts, product teams, and leaders. I go where the work happens, listen for the exceptions, and make room for domain expertise in the design. The aim is progress without asking people to abandon what already works.
More about my work