I design for the gapsbetween systems,teams and workflows.

Years in design
16years
in design
Industries
7different
industries
Invitation-only SXSW UX mentorship
6×invited SXSW
UX mentor

M.S. Information Technology (UX Focus)

B.S. Web Design and Interactive Media Development

Start with the experience.Make the technology earn its place.

Some of the most consequential product experiences happen behind the scenes.

The people operating warehouses, coordinating shipments, maintaining equipment, and making decisions from complex information depend on technology every day. They may not have purchased the products they use, but their work is shaped by how those products are designed.

I start by understanding how people actually work, the systems they navigate, and the decisions they need to make. That means looking beyond the initial request to find where work breaks down. Sometimes the answer is better automation. Sometimes it's clearer information, fewer handoffs, or more control.

The technology should serve the experience, not the other way around.

“You've got to start with the customer experience and work backwards to the technology.”
Steve Jobs · 1997

Explore the workspaces

Explore how warehouse automation and freight logistics revealed recurring challenges in operational visibility, coordination, and decision-making.

Target Automation

Smart Warehouse

Overview View prototype

How do teams act on a shared picture of operations when machines, people, and plans are all changing at once?

Isometric warehouse with conveyors, automated equipment and dashboards. Callouts connect equipment status, a shared building view and worker signals.

Use cases in this workspace

Redwood Logistics Brokerage

3PL Logistics

Overview View prototype

How might distributed teams share a single, trusted picture across people, inventory, and movement?

Isometric logistics network connecting facilities, trucks, aircraft and a cargo ship through routes and shared operational information.

Use cases in this workspace

Recognize the challenge?

Explore recurring challenges across complex operations. Filter by problem space or industry to find related case studies and design decisions.